Google My Business just launched “Manage your Photos” for local business page. Historically you could add a Logo, Cover image and a selection of Photos from the business. The new Manage your photos in business pages, now lets you segment your photos based upon the business page.
Introducing, Manage your Business Photos
When you Log In to your Google Business Page >> My Business Dashboard, you will notice the new Manage Photos.
Add business specific photos to highlight the features of your business that your customers use when making purchasing decisions
Types of Photos
There are several types of photos that you should add to your business page:
- Profile photo: Add a profile photo so that your customers can recognise your business on Google.
- Cover photo: Add a cover photo to showcase your page’s personality. Your cover photo is the large photo featured at the top of your Google+ page. Note that this photo will be cropped to fit a 16:9 aspect ratio.
- Logo: Add your logo to help customers identify your business. Square-sized logos display best on Google. You can choose to make your logo serve as your profile photo.
- First photo on Google Maps and Search: Recommend the photo that you want your customers to see alongside your business name on Google Maps and Search.
- Business-specific photos: Add these photos to highlight the features of your business that your customers use when making purchasing decisions
Formats for Photos
Your photos will look best on Google if they meet the following standards:
- Format: JPG, PNG, TIFF, BMP
- Size: Between 10KB and 5MB
- Minimum resolution: 250px on the longest side for profile & logo photos; 720px on the longest side for other business photos
- Aspect ratio: The longer dimension of the photo should be no more than four times longer than the shorter dimension. Landscape photos look better than portrait photos on Google products. Panoramic photos may use different aspect ratios.
- Quality: The photo should be in focus, well-lit, have no photoshop alterations and no excessive use of filters. The image should represent reality.
Business Specific Photos
Google recognises what type of business you have. Regular stores are offered :
- Identity photos
- Interior photos
- Exterior photos
- Product photos
- Team photos
- Additional photos
Whilst a Hotel business page is offered :
- Identity photos
- Interior photos
- Exterior photos
- Food & drink photos
- Common area photos
- Room photos
- Team photos
- Additional photos
And a Restaurant business page is offered:
- Identity photos
- Interior photos
- Exterior photos
- Food & drink photos
- Menu photos
- Team photos
- Additional photos
Business Specific Photos: Details
Exterior photos |
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| Description | Minimum number to add | Tips |
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Exterior photos help customers recognise your business as they approach from different directions. |
Add at least three great exterior photos to help customers recognise your business. |
1. Take a photo from every direction from which customers might approach your business. 2. Try uploading photos that show your business at different times of day. |
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Interior photos |
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| Description | Minimum number to add | Tips |
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Interior photos help your customers get a feel for the ambience and decor of your business. |
Add at least three great interior photos to show customers what your business feels like inside. |
1. Capture photos that truthfully show what it’s like to stand inside your business as a customer. 2. Capture the atmosphere of your business with your photos. |
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Product photos |
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| Description | Minimum number to add | Tips |
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Great photos of representative or popular products give customers a better understanding of the kinds of goods that you offer. |
Add at least three photos of products that you sell. |
1. Showcase the items that are most popular for your business. 2. Try taking evenly lit photos of your products. |
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Food & drink photos |
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| Description | Minimum number to add | Tips |
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Food & drink photos add colour and detail to your menu and help customers plan where to eat. |
Add at least three photos of the food or drinks you serve. |
1. Showcase the food items that are most popular for your business. 2. Try taking evenly lit photos of your food items. |
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Common areas |
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| Description | Minimum number to add | Tips |
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Photos of your common areas help to attract customers who are planning business or leisure travel. |
Add at least one photo of each of your common areas. |
1. Add at least one photo of each common area (for example, spa, gym or breakfast room). 2. Capture the atmosphere of the common area in your photos. |
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Rooms |
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| Description | Minimum number to add | Tips |
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Customers rely heavily on photos of guest rooms when deciding where to book their next hotel for business or leisure. |
Add at least three photos of your most popular guest rooms. |
1. Try showcasing all the different types of rooms that you offer to guests. 2. Capture photos that truthfully show what it’s like when you are in the room as a guest. |
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Team photos |
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| Description | Minimum number to add | Tips |
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Team photos are important to present a more personal side of your establishment. |
Add at least three photos showing your management team and your employees. |
1. Show something a little less formal to humanise your business. 2. Show yourself and any staff to highlight your personalities and give potential clients a feel for what you’re like. |
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Add your Photos to your Business Page
- Sign in to Google My Business and choose the page that you’d like to manage.
- Click on Manage photos on your business dashboard
- Choose the type of photo that you’d like to add.
- Upload your photo from your computer or choose one that you’ve already uploaded to Google+. Make sure that it meets our content guidelines and best practices, outlined below.
What are you waiting for ….. go for it!