Local Service Ads (Google Guaranteed) are finally being displayed in UK search results.
Its been a long time coming:
- Attempted On Boarding in 2018
- Updated Ads Documentation in Sept 2020
- Officially Opens End of Sept 2020
Quick Recap on Local Service Ads (Google Guaranteed)
First and foremost these are still Ads – you pay per Lead (Phone Call) – not a click on an Ad
Local Service Ads are a separate Ad Unit that appears above the local pack, listing service area businesses that are Guaranteed by Google to the value of £1,500.
The business is vetted (plus all staff) before being allowed into the LSA platform. However this seems more lax in the UK relying on business registration, applicable trade registrations (Gas Safe Register), insurance etc
Benefits of Local Service Ads
- The top of Google Search Result
- Connect with potential customers who are searching for services you provide and are most likely to book
- Make use of simple tools to help you get started and create a personalised profile
- Bright & shiny Google Guarantee badge
- You only hear from customers who have specifically selected your profile out of all the rest
Categories Currently Displaying Local Service Ads
- Appliance repair services – X
- Carpet cleaning services – X
- Cleaning services – X
- Electricians – ✓
- Garage door services – X
- HVAC (heating or air conditioning) – ✓
- Junk removal services – X
- Lawn care services – X
- Removals – X
- Pest control services – ✓
- Plumbers – ✓
- Roofers – ✓
- Tree services – X
- Water damage services – ✓
- Window cleaning services – ✓
- Window repair services – X
Expect to see these expand as they onboard more businesses.
You can see how these new Local Service Ads are placed front and centre above all other features.
What To Do Now
Sign Up – You will most likely be provided with some steps (please send me details)
Get your business and company details in order – they will be checked.
Speak to us about a Google My Business Consultation if you are unsure about how you have set up your Service Area Business listing/s.