Search Engines use content provided to them to associate you website with searchable terms. Search Engines judge your site based on the content provided to users, they judge your site based on the interaction that the user has with the site content. They judge your site by the level of engagement that a user has with your site content.
The web is built on content and like a building it needs a solid foundation of content to build a stronger, taller structure.
Without providing useful, meaningful content, your site will not rise in the search results.
Content does not have to be articles, content can also be video, faqs, technical specs – anything that provides enough information to the user in order for them to make a purchasing decision.
Site Content needs to be original, quality content. In November 2011, Google launched Google Panda.
Google Panda is a content based algorithm, that filters sites with:
Online Ownership will guide you through the process of building unique, quality content and structuring.
This is the single most effective tool in increasing traffic, natural links and an increase in rankings within search engines.
Marketing your content online for increased:
Online Ownership can offer advice and guidance to you to improve the content and structure of the content on site. We can help you develop a content marketing strategy that compliments your site and target market and show you how identify content that users want to read and engage with.
Off-site benefits of content marketing:
We will work with your team to help them understand the possibilities and potential of content creation or we will handle your content marketing for you.
Online Ownership offers a bespoke Local SEO service, for your site, budget and business.
The act of automating the blogging process with content that is pre generated. Stacking up blog posts for months in advance and scheduling them for automatic posting is the typical example.
Making another business your marketing target — business to business marketing.
Directing your marketing at the consumer rather than a business — business to consumer marketing.
Any form of online marketing that utilises a blog as an important or central component. Blog marketing uses both SEO and content marketing as primary strategies.
The metric by which a brand name is recognised by the population at large. Online this is measured by direct traffic to your website and the number of people who search you out by name.
Similar to blog marketing. Business blogging is when a business uses a blog as a component of their marketing strategy, with the goal of increasing traffic and brand awareness.
Business Blogging Software
A software program or suite designed for businesses to create and manage blog content for a marketing purpose. Typically, these pieces of software include special tools for keyword research and SEO, as well as autoblogging and content management tools.
Creating and publishing original content with the intent to raise brand awareness, web traffic and conversions. This original content can be anything, including blog posts, videos, photos, reference pages and more.
Using the combined skills and energy of a large audience to achieve a goal that a smaller team cannot. Crowd sourcing is a way for a business to obtain information and achieve marketing goals without a monetary investment.
Adding code to a website to display some kind of media, usually audio or video. The distinction between hosting and embedding is that the data is posted on a different site. The most common example is a Youtube video posted on another site.
Sorting through aggregated information to pull the relevant information and dispose of the unnecessary extra data.
A connection on a social media site, typically Facebook. Online marketers use the number of friends or connections as a metric for measuring brand awareness.
When leads are generated, they need to be taken care of in order to convert them into customers. This means fostering the interest with a constant stream of relevant content and communication.
A micro blog is a short form of blogging that does not contain the full depth of information a blog post might contain. The most common form of micro blogging is Twitter, where communication is limited to 140 characters per tweet. Google+ is a new format that allows large amounts of content to be pushed socially and it is index able in search
A type of audio recording, usually of one or more people talking. Podcasts are similar to an Internet version of radio programming. They can be streamed live, archived for later streaming or downloaded for a user’s later consumption. Podcasts are a dynamic form of media that fills the gap between full video and static blog posts.
The act of distributing content among different groups. A business may post a notice on Google+, which Google users can then share with their own groups of friends. This gives the content more exposure.
Saving web links to share publicly online rather than the traditional personal bookmarking.
Any of the online sites that encourage social participation and sharing. Google+, Facebook, Twitter, LinkedIn, and many other sites are social networking sites. Maintaining a social media presence is key for most digital marketing initiatives.
Spam blogs. Spam blogs are blogs that mimic legitimate content producing business blogs. The owner of the splog does not create any of their own content, however. Splogs are populated with content generated with automatic article-spinning tools or, in more obvious instances, unaltered stolen content. The goal of a splog is to boost search engine rankings for a specific site artificially.
Online media comes in three forms. Static media is media like pictures and blog posts that is present on the web without any action required to consume. Downloadable media is media the user must download to their computer to view. Streaming media is the bridge between them. A video that is hosted on a web server but plays for the user without a download is streaming. Video, audio and podcasts can all be streamed.
a popular, influential and recognised individual in a particular industry or field who is widely considered an expert. The result of many digital marketing programs is to establish the business as a thought leader in their industry.
A streaming online seminar. Where a physical seminar requires an audience to travel physically to hear the speaker, a webinar allows the audience to tune in through the Internet.
Local Search is really catching up with Traditional Search Results where Google is working really hard to match user intent in the local pack, local finder and maps, which are generated from Google my Business profiles and websites content.
Depending on the business, there may be instances where a business is able to create Niche service area pages to highly target an area within a Town. Your business, could you be targeting more specific areas within your Town?
If you run a local business and have a relatively small budget for your online marketing, is spending that money on a flashy infographic going to be the best use of your resources? More often than not, it isn’t.
Ranking in Google is dependent on what: Google feels that a user is looking for, not how many times you have stuffed a phrase onto a page. In an age where Google returns results based upon a persons query and his location, local businesses have a real opportunity to position their businesses locally.
Need a hand with your local SEO, Online Ownership provides a local SEO service designed around your business. Give us a call for a no obligation chat about your businesses marketing efforts.