A consensus of SEO’s say that retailers in 2012 should concentrate on the share ability of their products and services on their website. Because social networks have become such mainstream necessities with customers, focusing on share ability as a priority just makes smart business sense. Making smaller bite-sized snippets of information is a must. Snippets also include implementing microformat for micro data within product offers, product photos and in search data.
Therefore, retailers should concentrate on creating smaller types of product libraries, including smaller demos and videos. Why is smaller better? Using smaller snippets of information makes it easy for customers to drag and drop product information that they like whenever and wherever they like.
Furthermore, this information is easily shared amongst friend in social media sites and via email sharing, because smaller snippets of data are still easier to download than larger bites of data. Further still, retailers should continue to aim for a site that is geared towards Conversion Rate Optimization as a top SEO priority.
The best Conversion Rate Optimisation possible:
- Although all videos should be smaller in length, they should also be richer in content and creativity. This allows customers that are excited about the product to easily share them with others via social media networks and e-mails.
- Getting a handle on the basic information sharing should be a high priority, as well. This includes indexing images, sound bites, and website data with SEO, by using SEO titles, image attributions, site indexes and SEO tags.
- Creating both photos and videos of each product allows customers the choice to share your products in their preferred method of sharing. Of course, this facilitates and encourages more link sharing among customers that Google and search engines will recognize.
- Continue to use old SEO methods that are still valid, including creating quality content, using viable codes, and creating additional internal and external links within your retail website.
- SEO retailers in 2012 should also focus on testing, and use the data to improve their site on a regular basis.
- Focus on capturing the attention of new and existing customers, by continuing to create original content that includes several backlinks or internal links to your website.
- The speed and usability of mobile content should also be a high priority for retailers. Mobile content should be up to scale and used massively with social networks and other mainstream search engines.
- Click-through rates, high star ratings, and likes should also still be a high priority to obtain within 2012.
- Observe niche social media sites and their experts, and implement their methods with your own content.
- Keep product descriptions short but concise as possible.
- Expand the area where your information, products and services are visible online is extremely important. This means placing product snippets in places such as Google maps, directories, and social media sites that you have not used before. This also means replacing old content or updating content on websites and directories that you already use.
- Branding terminology and methods should be consistent throughout each type of marketing method used.
Bringing it all together for 2012 means getting your service and content to customers via Social media methods, continuing to incorporating Local visibility and expanding into more areas of Mobil based visibility.
What SEO Ideas are Retailers Neglecting to Use to their Advantage?
One of the biggest ideas that many retailers neglect to use to their advantage is the concept of long term SEO. Instead of creating a massive plan for long term growth, many retailers just concentrate on SEO that can provide them with immediate results. However, they also expect there onetime effort to continue to bring in results. So, retailers often become disappointed that their efforts eventually fizzle out.
Concentrate on creating consistent content that will feed the search engines on a monthly basis. In essence, you will continue to use a proven SEO strategy over a longer length of time. Testing is ok, but don’t abandon methods that are working for you. The best way to use SEO to your advantage is to master one or two methods before you integrate new ones. Besides mastering each method, experts also suggest taking advantage of the following ideas to enhance your retail business:
- Create a congruous balance of both optimized content and great content. Both good content and SEO content are necessary, but you must bring each of them together with every piece of content. Great content will get your customers excited about your products. However, SEO will get search engines excited about sharing your content on higher page ranks.
- When creating your content, don’t forget that you are becoming a SME or Subject Matter Expert. Combining SME content with SEO creates a trustworthy site for both search engines and your customers. Therefore, insure that you are creating consistent content that positions you as the expert.
- Some retailers only think of integrating SEO into standard content alone. Instead, retailers in 2012 should see a bigger picture for SEO in their business. All aspects of marketing conversion are fair game for SEO integration. Retailers should not neglect to add SEO on marketing aspects, such as email marketing, public customer service questions, products names and search tags. As an example, when answering a general question on a blog or forum make it a point to include SEO within the answer.
- Many retailers don’t take advantage of the opportunity to create new content for each product or service that they provide. Instead, they send out repeat content for each product, which harms their reputation with search engines and potential customers. Although it may be time consuming to create several pieces of content for one product, this work is vital for capturing new customers and staying trustworthy with search engines. So retailers in 2012 should not neglect the opportunity to evangelize each individual product like crazy. Don’t risk feeding the search engines with repeat content, or you risk losing rank and trustworthiness with customers. Instead, continue to create new stuff for each new place on the web you want visibility, and that’s for each product or service you have to offer. Your goal should be to create a large library of content for each item, and then spread these out all over the internet.
- Utilizing inbound marketing strategies are a must have for both mainstream internet and mobile technology. Yes, SEO is vital, but content must be fluid and interactive for its user. In other words, the content, video, and other snippets of information about your business must be extremely usable to potential customers. Therefore, to keep your business consistent and enjoyable to users, it must be holistic and integrative for mobile users and regular internet users. Potential customers should not go to site and find dead links.
- Although key terms are important for SEO, consider moving beyond them to capture a fresh audience of customers. Secondary key terms or terms that are not branded by mainstream search engines, and they are often the best kept secret to reaching new customers. Just because a competitor has made number one on Google, don’t count yourself out for becoming a high ranking company with a secondary key term. They are just as effective with customers as branded key terms.
If retailers want to see positive results in 2012, they must be able to keep up with their competitors who understand the power of new and fresh content. Creating this content also includes explore SEO options for areas beyond anchor text, including date codes, microformating, indexes, descriptions and more.
Which New SEO Tools or Factors Should 2012 Retailers Implement?
With the massive amount of technological tools to enhance your website and approach with new and existing customers, there is no reason why you should not integrate them for your benefit. You may not be a fortune 500 company, but that doesn’t mean you have to neglect new SEO tools that these companies use. In fact, most of these tools were created to encourage and assist everyday webmasters with growing their business. “Fresh Content” seems to be the two words of the day that experts want to emphasis more than anything else. Increasing your click-through outcomes on results pages is where retailers should focus their attention.
Although fresh content is the key to successful retailing, incorporating correct SEO codes is also vital. Many experts also suggest making SEO and content management goals on a weekly and monthly basis. They understand the importance of having the ability to know where you’re going with your online retail business. Others suggest making a top five list of goals that are doable with your business team. Even so, where do you go to maximize your content and SEO to help reach your team goals?
SEO platforms and other factors to help reach your retail goals:
- Improving your content on blogging sites through the use of a copywriter should be a high priority.
- Getting new customers to “like” your retail products will help pull in more attention from search engines like Google PageRank.
- Explore new social market places such as Pinterest as a link building tool and social media platform.
- Continue to provide excellent customer service, then don’t be afraid to ask for positive tweets and reviews from your most loyal customers.
- Ask for help from professionals to explore both your weak and strong points when it comes to content and social media capturing output.
- Present your content in a way that sets you apart from competitors through the use of keywords. Turn your products into a service and present your content as a niche market for customers.
- Get a handle on query reports put out by Bing Webmaster Tools and Google Webmaster Tools, and use them both as critical resources for your business.
- Utilize reviews, graphics and videos based on analytic data and conversions to create informative product information to assist new customers with faster decision making when it comes time to purchase.
- Keeping a solid Pay Per Click (PPC) program, working behind the scenes of your business, can help you keep a handle on which key words are helping you gain the most conversions.
- Getting connected with Google+, also known as Google Plus, is another resource that can help you gain attention through social media and sharing platforms.
- Microformats.org and Schema.org provides you with an excellent place to begin utilizing microformating within the content and snippets you send out. These resources will assist you with increasing your indexing capacity.
- Take advantage of link history analysis and social monitoring tools through Social Software and SEOmoz SEO.
- Get more control over keyword management with tools such as Conductor Searchlight SEO and Faceted Navigation Search.
- Don’t forget to utilize free comment review platforms, such as Livefyre, Facebook and ThinkGeek.
Moreover, it will take a team effort to integrate these new tools and factors within your business over the 2012 year. Using both internet and mobile approaches to SEO should be a high priority for your retail business. Neglecting one or the other will mean a loss of potential business. However, pacing your team towards your monthly goals will help keep you in the retail game.