Google has changed the SERP snippet for closed Google Business Pages to Place Page. Previously all pages both closed and open had the same SERP snippet of Google+ Page.
I can only assume this is to try and differentiate between a closed and open Google Business Page.
Update: The “place Page” seems to be added to permanently closed businesses that have NO reviews.
New Snippet for Closed Google Busienss Pages |
This was first posted about in the Local Search community in Google+ by +Mark Goho, asking the question,
“Anyone else see Place Page replace Google+ Page in search results?”
Checking a few closed businesses, seems to indicate that Closed Business Pages have this change.
Other users commented that they could not replicate, leading to a the possibility of this being a test rather then full roll out.
Last month Google My Business also announced that verified business pages that get ignored for over 6 months may have their verified status removed, could these pages also see a differentiation in the future?
Place Page SERP Snippet for other Closed Business Pages |
The original query that Mark found the change displayed : visitrochester
Other Closed Business Pages displaying the new SERP snippet, “Place Page” instead of Google+ Page
Another UK Closed Business Page showing new Place Page snippet
German Closed Business Page showing Place Page snippet
Have you noticed any changes to closed business pages ? |