At the beginning of July Google My Business started rolling our Search Queries within Insights. Reporting at the time my own search queries included some really bizarre search queries, other looked okay’ish with the very odd search query here and there.
Allowing a couple of weeks to settle down I revisit my search queries and another business listing.
Anomalies in Search Queries
My businesses search queries have settled down, but still far from making sense when compared to Analytics / Search Console on traffic that have arrived via my GMB listing and UTM tracking code.
| GMB Search Queries | Analytics Search Queries | |||
| Query | Users | Query | Users | |
| google maps | 3,082 | seo corby | 118 | |
| 1,139 | (other) | 52 | ||
| maps | 120 | online ownership corby | 31 | |
| google map | 43 | corby seo | 28 | |
| google.maps | 20 | citation | 27 | |
| citation | 19 | seo | 19 | |
| seo | 18 | gucci | 9 | |
| maps google | 17 | online ownership | 7 | |
| googlemaps | 16 | corby businesses | 5 | |
| google maps street view | 11 | businesses | 3 | |
| гугл карты | 11 | businesses in corby | 3 | |
| target | 10 | marketing | 3 | |
| a new beginning | <10 | regal | 3 | |
| agencies near me | <10 | local data company | 2 | |
| anchor housing | <10 | local seo expert | 2 | |
| army | <10 | niche | 2 | |
| basseterre | <10 | paid market research | 2 | |
| best cheap foundation | <10 | a new beginning | 1 | |
| big businesses near me | <10 | agencies near me | 1 | |
| business | <10 | ampitheatre | 1 |
There are still some weird search results but at least Omaha beach, falun gong near me, cia airports and orphanage near me have dropped out of the results, I was getting a little paranoid.
My analytics / search console visits make complete sense for a local search and my business appearing, apart from amphitheatre.
Search Queries Getting Better
Looking at a local dentist their search queries are now pretty much spot on, but off when compared to analytics / search console, so certainly getting better.
| GMB Search Queries | Analytics Search Queries | |||
| Query | Users | Query | Users | |
| boston dental | 953 | boston dental | 1,300 | |
| dentist | 179 | boston dentist | 672 | |
| boston dental, chauncy st, boston, ma | 164 | dentist in boston | 453 | |
| boston dentist | 163 | dentist boston | 394 | |
| dentist near me | 162 | dentist boston ma | 172 | |
| dentist boston | 153 | boston dentists | 171 | |
| dentist in boston | 83 | boston dental – dentist, 36 chauncy st, boston, ma 02111 | 139 | |
| boston dentists | 55 | dentist near me | 138 | |
| dentist boston ma | 51 | boston dental group | 122 | |
| boston dental group | 48 | best dentist in boston | 112 | |
| dental | 48 | best dentists in boston | 103 | |
| dentist in boston ma | 46 | dental boston | 100 | |
| best dentist in boston | 42 | dentists boston | 95 | |
| dentists boston | 42 | find a dentist boston | 86 | |
| boston smile clinic | 39 | boston dental pc | 72 | |
| dentists in boston | 32 | dentists in boston | 72 | |
| dentists | 28 | boston dental chauncy | 71 | |
| best dentists in boston | 25 | dentist in boston ma | 71 | |
| dental hygienist to dentist | 25 | best dentist boston | 70 | |
| orthodontist | 23 | boston dentistry | 66 |
The estate agent that i showed in the original launch of search queries is still displaying the rather odd search query “cock”. Not appearing in analytics / search console or any particular localised query I can replicate.
So search queries are getting better with anomalies still heavily in the mix for some business verticals.