By now you have probably seen all the articles, posts, tweets from SEO’s about the state of Climb-Online’s newly launched website and the lack of basic SEO principles applied to a website / business that wants to revolutionise the SEO industry.
The truth is, if any one of us had launched a clients site in the state that Climb Online was launched, we would be out of a job / business.
This article is not about the lack of SEO that has not been applied to the Climb Online site as a whole, rather two Local SEO principles that should have been implemented but have not been. These two basic Local SEO steps would provide Brand and Site Visibility that even Lord Sugar could not buy.
Local SEO Lesson for Climb Online
As a local SEO specialist and a RS to Google’s, Google and Your Business help forum, the two crucial SEO elements that Climb Online ignored / forgot or just plain did not know:
Google Business Pages
A Google Business Page should be the first step that any online and offline business takes in increasing their local business presence online.
Climb Online have created a Google+ Brand Page ( +Climb Online ) but brand pages are not visible in search.
A Business needs a to create a Google Business Page in order for the Knowledge Pale to appear for their business name. The knowledge panel provides business branding that no other platform can provide.
Schema Markup
Climb Online has not marked up their business details : schema.org/LocalBusiness. Any online business, especially a SEO business, should markup their business details, if Climb Online has not marked up theirs, will they be marking up their clients ?
For the Climb Online team …. just copy and paste
<div class=” itemscope itemtype=”http://schema.org/LocalBusiness “>
<span class=”address-title” itemprop=”name”> Climb Online </span>
<div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>
<span itemprop=”streetAddress”>Amshold House
Goldings Hill</span>
<span itemprop=”addressLocality”>Loughton</span>
<span itemprop=”addressRegion”>Essex</span>
<span itemprop=”postalCode”>IG10 2RW</span>
</div>
<div class=”phone-number”>
Phone: <span itemprop=”telephone”> 020 3225 5891 </span>
</div>
</div>
And there you have two of the most basic Local SEO errors that have not been integrated into their website and marketing mix.
What do you mean you want to see the site errors, even though Climb Online is blocking all major SEO crawlers from their server?
Review of the Site: www.thesempost.com/analyzing-uk-apprentice-climb-online-website-fail
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